Nike Style is designed to cater to a unique Gen Z audience with a sporty lifestyle, emphasising style and incorporating gender-neutral product zones. This approach to retail is truly omnichannel, providing consumers with opportunities to express their individual styles through both in-store and online shared experiences.

The in-store highlights encompass a content studio for local creatives, QR codes providing augmented reality experiences, community-oriented Nike By You workshops, and SNKRS Lounge events tailored for Nike Members, celebrating local sneaker culture.

Seoul, South Korea, 2022.

Role - Visualiser

Agency - YourStudio